Pakistani Truck art augmented reality poster
In this project, I tried to emulate a style of art I admire into a digital form and then add a three dimensional element to it through augmented reality.
Ideation
My reference was a picture of a truck in Pakistan that had been painted and decorated in the traditional style. This is the image where I derived elements and colorways from.
Production
My next task was to emulate this style into a digital poster. I started by illustrating singular elements from the reference photo, not focusing on color yet.
Next, the elements were put together and color was applied to emulate the traditional look.
The large blank areas were then populated with illustration, calligraphy, and text.
After designing the poster, my next task was to create the AR graphic. I started by creating 3D elements using Adobe Illustrator’s 3D effects then exporting them as OBJ files into Meta Spark. Next, animations were added in using Spark’s patch editor.
Final Product
Minor adjustments were made to the poster for readability and to make it look slightly more authentic.